MMA Finds: a marketplace we built and launched
A two-sided marketplace for the MMA industry, live on iOS and Android.
About the project
Promotions find fighters and send them fight offers. Fighters and their managers find opportunities, negotiate, submit documents and build a reputation.
The problem
- Four roles with different rights: fighter, manager, promotion and promotion staff
- Three kinds of fight offers, each with its own negotiation, documents and deadlines
- Payments by card and in-app purchases that must never credit twice
- A launch where hundreds of people sign up within hours
The solution
- Apps
- One app for iOS and Android, for fighters, managers and promotions
- Backend
- A core backend with each business area kept separate, sized for launch-day traffic
- Notifications
- A separate service, so a slow push or email never blocks the app
- Payments
- Stripe and in-app purchases, each purchase credited exactly once
- Sign-in
- Email, Google and Apple through Keycloak; e-signature for documents
- Analytics
- A dashboard with the business numbers for the founders
How we launched it
- We ran the marketing and the launch campaign
- Product and campaign were prepared on one plan
- The backend was sized for launch day: 700 sign-ups in 3 hours went through without failures
The result
MMA Finds700sign-ups in 3 hours, on a single day
MMA FindsThousandsof users on iOS and Android
Status
- Finished and live on iOS and Android
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