About us
Byte & Brand is performance marketing, analytics and development in one team. We make marketing pay for itself: first we find out what a customer costs, then we bring that cost down.
The people behind the work
Senior people who do the work themselves. No account managers in between.
Development lead
Orest Klymko
Software architect and backend engineer. Built backends for a banking group with more than 15 million customers, data platforms for enterprises and MMA Finds from the first line of code to both app stores.
Why we work this way
Before Byte & Brand, our people ran marketing for large brands through agencies and vendors, and worked with small businesses and startups directly. The markets were different. The mistakes were the same.
Budgets grew while nobody could say what one customer cost. Ads were judged by numbers nobody had checked. Products were built first and marketing was bolted on later, from zero.
So we built our process around the order that works: audit and numbers first, then analytics and tests, then channels and launch, then repeat purchases. Every step answers one question: does a customer cost less than they bring?
Mistakes we kept seeing
In big companies and small ones alike. Each of them costs money every month it stays unfixed.
Ads without measurement
The ad platform reports one number, the shop another, and the budget is decided on the more pleasant one.
What we do instead
We check measurement before we spend: one source of truth for every sale.
Too many changes
Budgets and bid targets change every few days, so automated bidding never finishes learning.
What we do instead
Small steps, one owner of changes, and time to measure each one.
Recommendations applied blindly
Platform suggestions are accepted with one click and quietly change who sees the ads.
What we do instead
Every recommendation is checked against the numbers before it is applied.
Product and marketing apart
A product is built, handed over, and the marketer starts from zero months later.
What we do instead
Product, ads and analytics planned together from the first day.
Decisions by gut feeling
Which ad, which offer, which landing page: chosen by taste in a meeting.
What we do instead
A/B tests decide, and we keep what wins.
What we do
Audit and metrics
We find the strengths and weak spots of the business and calculate what a customer costs and what they bring.
Analytics and A/B tests
We connect analytics and test ideas, so decisions rest on data, not on taste.
Ads and remarketing
A plan for every online channel: where customers come from, which ads work, and how to bring back people who did not buy.
Product and development
Web, iOS and Android apps with their backend. Our developers have built backends for a banking group with 15M+ customers and run MMA Finds end to end.
Experience across industries
Our people have run marketing for brands such as:
How we work
Numbers first
We start with an audit and metrics, not with ads.
Proof before promises
Every claim on this site points to real work.
One team
Product, ads and analytics are planned together, not handed over between companies.
No middlemen
You talk to the people who do the work.
Book a 30-minute call.
No slides. You leave with a first view of where your marketing loses money and what to check first.