Blog
Practical articles on marketing, analytics and building products.
- Marketing and analyticsA/B testing in marketing: how to test so the result is realWhat A/B testing is, what to test first in ads and on landing pages, how long to run a test, and the mistakes that produce false winners.
- DevelopmentApp launch plan: marketing before and after releaseA practical app launch marketing plan: what to prepare before release, launch day, the first weeks after, and the numbers to watch.
- DevelopmentCustom e-shop or an off-the-shelf platform? How to chooseShopify, WooCommerce and similar platforms versus a custom-built e-shop: costs, flexibility, speed and when each one makes sense.
- Marketing and analyticsCustomer acquisition cost (CAC): the formula and how to tell if your ads pay offHow to calculate customer acquisition cost, which costs to include, and how to compare it with what a customer brings so you know whether marketing makes or loses money.
- Marketing and analyticsHow much do Facebook and Instagram ads cost, and how to set a budgetWhat decides the price of Meta ads, how to calculate a budget from your cost per customer, and the settings that waste money for small businesses.
- Marketing and analyticsGoogle Ads for e-commerce: what it costs and when it pays offHow Google Ads works for online shops, what really decides the cost, how to set a budget from your cost per customer, and which campaign types to start with.
- Marketing and analyticsMarketing audit checklist: what to check before you spend moreA practical marketing audit checklist for online businesses: numbers, measurement, ad accounts, website and funnel, remarketing and repeat purchases.
- DevelopmentHow much does mobile app development cost? What really decides the priceWhat drives the cost of building a mobile app: features, platforms, backend, design, integrations and maintenance, and how to keep the first version affordable.
- DevelopmentA mobile app for a gym, restaurant or salon: when is it worth it?When a local business actually needs its own mobile app, what it should do, what it costs to run, and cheaper alternatives to try first.
- DevelopmentWhat is an MVP and how to build the first version of your productWhat a minimum viable product is, what it is not, how to decide what goes into it, and how to launch it so you actually learn something.
- Marketing and analyticsRemarketing vs retargeting: what it is and how to set it up wellWhat remarketing is, how it differs from retargeting, which audiences to use and the mistakes that make remarketing expensive instead of profitable.
- Marketing and analyticsRepeat purchase rate: the formula and how to get customers to buy againHow to calculate repeat purchase rate, why returning customers matter for your cost per customer, and practical ways to get more second and third orders.
- Marketing and analyticsWhat to measure before your first ad campaignA short checklist for founders: which events to track, how to pass the ad source to your app, and how to test it all before you spend on ads.
- Marketing and analyticsUnit economics for small businesses: when does a customer pay off?Unit economics explained without jargon: gross profit per order, customer lifetime value, the LTV:CAC ratio and the payback period, with a worked example for an e-shop.